National Trust CaseStudy Essay Example | Topics and Well Written Essays - 750 words

National Trust CaseStudy - aid ExampleA SWOT analysis is a useful instrument for helping managers to identify intimate strengths and weaknesses of a business and external opportunities and threats facing it (Strydom, 31). Based on the case study, it can be famous that National is a registered charity that looks after special shows and was founded in 1895. The major strength of the organization is that it is uncommon since it specialises in looking after historic places that ar centers of attraction. Many people are attracted by the splendid places under its jurisdiction and this helps National Trust to generate substantial revenue from the number of visitors that go to the place every year.The main weakness confronting National Trust is that it is non for profit business. It relies on membership and doorway fees to cater for its operational costs. Costs incurred in maintaining the places as easily as advertising are graduate(prenominal) which leaves the organization vulne rable to financial constraints.The major threat for National Trust is that the members of the public have choice ways of spending their time. This entails that National Trust might not be in a stupefy to attract the large envisaged numbers. Research has also shown that a lot of young people are not comfortable to work for the organization.Promotion is very important in the operations of the organization. For instance, this marketing strategy is apply to raise awareness among people about the product and services offered, appeal to the interests of people as well as to remind them about the product (Kotler & Armstrong, 2004). In case of National Trust, promotion is used to raise awareness among the people about the product as well as to explain the benefits of the services offered. disparate marketing communication tools such as new media including social networks such as Facebook and Twitter, Youtube, Weibo, MSN and advertising are often used.National Trust promotes its activitie s mainly through the use of social