Marketing strategy of Fiat Grande Punto Abarth Essay

Marketing strategy of Fiat Grande Punto Abarth - Essay Example Adding the Abarth treatment will especially appeal to the youth segment of Fiat's market. The formation of a racing and rally team comes off as an attractive progression to the market when the Grand Punto Abarth S2000 won the Italian and European Rally Championships in 2006. Marketing schemes include promotional clothing and merchandise. As announced, the new Abarth division within Fiat comes off strong in experienced manpower support, "with a total of 113 experts, including 26 engineers, 43 on the manufacturing side of the business and nine dedicated purely to motorsport." The use of the scorpion emblem on the new Grande Punto shown in the recent Geneva Motor Show also is a particularly strong and visceral image that communicates well that Fiat's small car has power and "sting". Further, the marketing of the new Grande Punto Abarthe uses in full force the Abarthe legacy within Fiat that has been long relegated to the company's in-house tuning division. Absorbed by Fiat in 1971, the Abarth company founded by Carlo Abarth produced sporty versions of Fiat models. The last stand-alone Abarth model produced by Fiat was 1984 Ritmo 130 TC Abarth according to the Carblogger website. The strategy of reviving the Abarth marque within Fiat seems to be half-measure towards a full return of the Abarth model in the automaker stable of brands. The strategy is still to infuse Fiat models with the Abarth interpretation of a motorsports power and allure as it has done in the past. However, the more visual return of the marque (i.e the use of the scorpion logo) has started with the successful Grande Punto model, and Fiat has announced that the next car models to get Abarth treatment will be the Bravo and the Fiat 500. While not in itself a brand, the new marketing moves seems to communicate that this is so.And if this is so in full practice, Fiat may have created an all-new and stand-alone and modern Abarth brand that incorporates its traditional hold on motorsport glory and Fiat's known hold on the market for its pricing affordability. Instead of a piecemeal approach to allow the public to sample the Abarth treatment in every Fiat model, the company could have tested the Fiat Grande Punto Abarth market response in so far as to create an all-new market for a stand-alone Abarth brand. Thus, the marketing strategy may communicate well with existing and loyal Fiat buyers, and create even bigger demand within the captured market of Fiat, especially the young and bolder segments. However, this may not happen as effectively or as successfully to the market not yet reached by Fiat or those who have never bought Fiat cars in the past. For one, the brand is still in fact tied to "interpreting" its mark on Fiat's existing and successful car models. While marketing promotions as a communication strategy will add a notch over-all

The Moon and Phases Essay Example | Topics and Well Written Essays - 1000 words

The Moon and Phases - Essay Example Afterwards, it seems that the moon vanishes for several days. Elementary teachers can use this â€Å"mystery† of the changing moon to explain sunlight, reflection, and the movement of the moon around the earth. Astronomy teaches interesting subjects about celestial objects and phenomena that can be integrated with other subjects in the elementary classroom through identifying interrelated skills, knowledge, and concepts. The revolution of the Moon around the Earth makes the Moon appear as if it is changing shape in the sky. In reality, the Moon’s shape changes because of the sunlight that it reflects. The Sun always shines on half of the Moon, and as the Moon orbits the Earth, people see different parts of that lighted part of the Moon (National Air and Space Museum, 1999). What people see as changes in the bright part of the Moon’s surface are also called as phases of the moon. The Moon does not produce light on its own; it only reflects the light of the sun. Th is reflected part changes and becomes the palpable phases of the Moon for people on Earth. The Moon goes through five basic phases shapes during a cycle that recurs every 29.5 days. The phases always go after one another in the same order. There are five basic phases of the Moon that people can see from Earth and they are: The New Moon, First Quarter Moon, Gibbous Moon, Full Moon, and Last Quarter Moon. In total, there are eight phases of the Moon, however. The eight phases start from the New Moon and eventually goes back to the New Moon phase and they are: Phase 1 - New Moon- During the phase of the New Moon, the lit side of the moon is not facing the Earth. This makes the Moon look invisible to people on Earth (NASA Starchild Project, n.d.). Phase 2 - Waxing Crescent- The Waxing Crescent Moon is the phase after the New Moon and before the First Quarter Moon. During this time, a small part, or less than 50%, of the moon is lit up by the sun (NASA Starchild Project, n.d.). The light ed part of the moon slowly expands as the Moon orbits the Earth (NASA Starchild Project, n.d.). Phase 3 - First Quarter – During the First Quarter Moon, its right side is lighted, while the left part is dark. During the instance between the New Moon and the First Quarter Moon, the fraction of the Moon that appears lighted gets bigger and bigger every day, and it will keep on expanding until it reaches the phase of the Full Moon (National Air and Space Museum, 1999). Phase 4 - Waxing Gibbous – This Moon is seen subsequent to the Full Moon, but before the Last Quarter Moon. The Waxing Gibbous Moon is almost completely lit up and the part that is lit up increases every day. Waxing means increasing (National Air and Space Museum, 1999). Phase 5 - Full Moon – During the Full Moon, the lit side of the Moon fully faces the Earth. This means that the Earth, Sun, and Moon are almost in a straight line, with the Earth in the center (National Air and Space Museum, 1999). T he Full Moon looks very bright because of the sunlight it reflects (National Air and Space Museum, 1999). Phase 6 - Waning Gibbous – The Waning Gibbous Moon is seen subsequent to the Full Moon, but before the Last Quarter Moon. The amount of the Moon that can be seen grows smaller and smaller every day. Waning â€Å"